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FEMA and Ad Council Urge Americans to "Make a Plan Today" (In Spanish Below)

FEMA and the Ad Council have begun National Preparedness Month with new public service announcements informing Americans how they and their families can best prepare for disaster while accounting for the reality of COVID-19.

Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8769851-ad-council-fema-national-preparedness-month-2020-psa

FEMA's most recent National Household Survey finds nearly 60% of Americans perceive themselves to be prepared for a disaster emergency, and 10% still see no need to prepare. That's why the theme of National Preparedness Month 2020 is "Disasters Don't Wait. Make Your Plan Today." It encourages people from all communities to prepare for the possibility of natural disasters, which could range from wildfires to hurricanes to tornadoes.

"This year, we've seen that preparedness actions save lives," said FEMA Administrator Pete Gaynor. "Hurricanes and wildfires aren't waiting for COVID-19 to end, and neither should your preparedness activities. I encourage you to make the most of this time you have with your families and have those discussions about your emergency plans, specifically how they may look different this year in a COVID-19 environment."

This year's campaign encourages parents and caregivers to visit Ready.gov/plan to find tools and tips for making an emergency plan with their family. Ad agency Newfangled Studios created pro bono TV, radio spots, print, digital and out-of-home ads. The TV component of the campaign will feature a family preparing for disasters, to run on broadcast TV.

"This year's message is grounded in the fact that natural disasters won't wait for the pandemic to pass. However, people are already preoccupied with coronavirus messaging and we did not want to scare or overwhelm them," said Newfangled Studios' Founder & Executive Creative Director, Macaela VanderMost. "Building upon last year's campaign, we re-imagined an animated world that strikes the right balance of playfulness and gravity. It's our hope that this creative work will make a significant impact on the number of families who are prepared for a natural disaster."

"National Preparedness Month is always an opportune moment to stop and think about whether you're prepared for a disaster," said Ad Council Chief Campaign Development Officer Michelle Hillman. "This year, as we're with our families more than ever, is an especially good time to make or update a disaster plan with your loved ones."

This round of creative work for the Ready Campaign is the latest in 17 years of educating the American public about disaster and emergency preparedness

Each week of National Preparedness Month, the Ready campaign will emphasize a unique aspect of preparedness:

  • Make a Plan

  • Build a Kit

  • Prepare for Disasters

  • Teach Youth about Preparedness

About FEMA FEMA's mission is to help people before, during and after disasters.

Follow FEMA online at www.fema.gov/blog, www.twitter.com/fema, www.twitter.com/FEMAespanol, https://www.facebook.com/FEMA, www.facebook.com/FEMAespanol and www.youtube.com/fema.

The social media links provided are for reference only. FEMA does not endorse any non-government websites, companies or applications.

ABOUT THE AD COUNCIL The Ad Council brings together the most creative minds in advertising and media to address the most worthy causes. Its innovative, pro bono social good campaigns raise awareness. They inspire action. They save lives. To learn more, visit AdCouncil.org follow the Ad Council's communities on Facebook and Twitter, and view the creative on YouTube.

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FEMA y Ad Council exhortan a "Preparar un Plan de Emergencias Hoy"

FEMA y el AdCouncil comenzaron el Mes Nacional de Preparación con nuevos anuncios de servicio público que informan cómo usted y su familia pueden prepararse para los desastres mientras toman en cuenta la realidad de COVID-19.

Experimente el comunicado de prensa multicanal interactivo aquí: https://www.multivu.com/players/Spanish/8769851-ad-council-fema-national-preparedness-month-2020-psa/

La Encuesta Nacional de Hogares más reciente de FEMA encontró que casi el 60% de los participantes perciben estar preparados para una emergencia o desastre, y el 10% todavía no ve la necesidad de prepararse. Es por eso por lo que el tema del Mes Nacional de Preparación 2020 es "Los desastres no esperan. Haga su plan hoy". Este tema exhorta a las personas de todas las comunidades a prepararse para la posibilidad de desastres naturales, que podrían ser desde incendios forestales hasta huracanes y tornados.

Este año, hemos visto que estar preparados para los desastres; salva vidas, dijo Gaynor, administrador de FEMA. "Los huracanes y los incendios forestales no están esperando a que COVID-19 termine, y tampoco debe esperar usted. Los exhortamos a aprovechar al máximo este tiempo que tengan con sus familias para discutir sus planes de emergencia, específicamente porque pueden verse diferente este año en un entorno COVID-19".

La campaña de este año exhorta a los padres y cuidadores a visitar www.Listo.gov/es/haga-un-plan para encontrar herramientas y consejos para hacer un plan de emergencia con su familia. La agencia de publicidad Newfangled Studios creó gratuitamente anuncios de televisión, radio, impresos, digitales y pancartas. El anuncio de servicio público para la transmisión televisiva presenta una familia preparándose para desastres.

"El mensaje de este año está centrado en el hecho de que los desastres naturales no esperan a que la pandemia se termine. Sin embargo, las personas ya están preocupadas por el coronavirus y no queremos abrumarlos, dijo la fundadora y directora creativa de Newfangled Studios, Macaela VanderMost. "Tomando en consideración la campana del año pasado, hemos imaginado la preparación para desastres en un mundo dibujos animados manteniendo un balance con un mensaje positivo y divertido. Nuestro objetivo es que este trabajo creativo motive un gran número de familias a estar preparados para los desastres naturales."

Este trabajo creativo para la Campaña Listo es la más reciente en 17 años educando al público en general sobre la preparación ante desastres y emergencias.

Cada semana del Mes Nacional de Preparación, la campaña enfatiza un aspecto único de la preparación:

  • Hacer un plan

  • Prepare un kit de emergencias

  • Prepárese para los desastres

  • Enseñar a los jóvenes acerca de la preparación

Acerca de FEMA La misión de FEMA es ayudar a las personas antes, durante y después de los desastres. Siga a FEMA www.fema.gov/blog, www.twitter.com/fema, www.twitter.com/FEMAespanol, www.facebook.com/FEMA, www.facebook.com/FEMAespanol y www.youtube.com/fema.

ACERCA DEL AdCouncil AdCouncil reúne a las mentes más creativas de la publicidad y los medios de comunicación para abordar las causas más dignas. Sus campañas innovadoras gratuitas de bien social concientizan, inspiran acción y salvan vidas. Para obtener más información, visita AdCouncil.org y sigue las comunidades en Facebook y Twitter y YouTube.

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