Christy Martinez-Garcia Short Bio

Christy Martinez-Garcia attended Texas Tech University and was named a Ronal E. McNair Scholar. In 1997, she received a Bachelor of Arts Degree in Public Relations and Marketing and attended graduate school at Texas Tech.  And is currently pursuing a Master’s Degree at Wayland Baptist University.


Christy, a Lubbock native, developed her professional skills working in city government, private business, and the nonprofit industry. She worked for the National Council of La Raza in Washington, D.C., as Assistant Director of Public Information overseeing national media activities.


Ms. Martinez is the publisher and owner of Latino Lubbock Magazine, which averages about 100,000 readers monthly and can be found in Lubbock and 23 rural communities. She created the publication in 2006 to centralize bilingual information, and as a tool for dialogue and understanding for Lubbock. She also does PR/marketing consulting, specializing in the Latino Market.


For her commitment to the business community, she was selected as the Women in Small Business Champion from the SBA northwest, which is recognized statewide and nationally.


She serves as host of the Latino Lubbock Update segment on Trends & Friends that is featured Thursdays, at 5 p.m. on KLBK.


She is active locally to nationally. Among her initiatives include: serving on the board of the National Association of Hispanic Publications; spearheading the development of plans for a multipurpose Hispanic Cultural Center in Lubbock. She was at the forefront of the development and planning of the North University Gateway on 3rd and University. She was instrumental in the development research of the North Lubbock Mercado Initiative Charrette.


She successfully led the effort to name a street after, an American hero, Cesar E. Chavez in Lubbock. More recently. She authored the narrative for the first State Historical Marker recognizing Migrant Labor Camps of Lubbock and is now working on a historical narrative and State marker marking the 100-year anniversary of St. Joseph's Church, Lubbock's first Hispanic Catholic Church. Christy uses history, and photography to build awareness about the contributions of Latinos to Lubbock, and has taken over 20,000 photos that she believes will be a useful tool to showcase Hispanic contributions in and of Lubbock history.


She is the founder of Los Hermanos Familia, a nonprofit organization whose objective is “Strengthening Families, Building Community”. She created events that draw thousands of families and individuals including the “Vamos a Pescar, Let’s Go Fishing,” event which has become one of the largest free fishing events in Texas, and last year drew over 4,000 participants; the Adelante Awards that recognizes men in the community, to name a few.


In 2013, Christy and her husband, Frank Garcia, of 32 years were selected at the 2013 Texas Tech Parents of the Year. The couple has committed to several student organizations as well as established a scholarship endowment.


Her most significant achievement is being the mother of Amaris Garcia, who graduated from Texas Tech University in May 2014, with a Bachelor of Arts double degree in Public Relations and Marketing; and graduated from Wayland Baptist University with an MBA.


Christy is involved on several boards, committees and organizations. (See below for current)

Updated January 2017