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34th Annual 4th on Broadway Finalizing Annual Festivities has the entire lineup as well as registration for events

June 19, 2024


LUBBOCK –The finishing touches are being put on the 2024 4th on Broadway. From the parade step-off that will take a little different route, to the final fireworks, this is the do-not-miss event of the summer.  


Broadway Festivals officials announced a posthumous memorial in honor of Don Caldwell as the Bolton Oil Parade Grand Marshal. Members of his family will ride in the lead vehicles. 


“Don was the driving force behind the event since its inception,” said Katie Sandifer, director of the event. “With his recent passing, it was only fitting to honor him in this way and celebrate his continuing legacy.” 


The full day of family, fun and food is scheduled as follows:  

  • 9:45 a.m., the Bolton Oil Parade BEGINS at Broadway and Avenue J, traveling east on Broadway and ending at MLK Jr. Blvd; it will also be broadcast on KLBK-TV.  

10:30 a.m. – 6 p.m. Reliant’s Picnic in the Park featuring:

      7-10 p.m. The Gorilla Law Firm Evening Concert features headliner alt-rock/pop-rock band Smash Mouth. Also appearing: 

  • Tribute to Selena featuring Gabriella Flores

  • Blackwater Draw 

  • Rockin’ ‘80s Tribute featuring the Caldwell Collective  

·         10 p.m. The United Supermarkets Fireworks Extravaganza choreographed live to classic and contemporary patriotic music.  

·         Free parking is provided at Canyon Lake Drive between Broadway & 19th Street from 7 a.m. – 10 p.m.  

Paid Parking ($5 per car) is available at the South Plains Fairgrounds from 7 a.m. to 9:30 p.m.  

Free Shuttle Service to and from the park from the fairgrounds is provided by the Gene Messer Ford and Mullin, Hoard & Brown, LLP. 

Additional paid parking is available down by the park, directly across the street. 

All of the day’s events and information are available at  

Find more information on the 34th annual 4th on Broadway at  and also on Facebook and Instagram.  

For advertising call (806)792-1212



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